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CEO Michael L. Zwerling: Survive & Thrive - Alex Jones Tv 1/3
CEO Michael L. Zwerling: Survive & Thrive - Alex Jones Tv 2/3
CEO Michael L. Zwerling: Survive & Thrive - Alex Jones Tv 3/3
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If you have a large audience that loves you and trusts you, chances are you will be better off financially if you leverage that audience for your income, rather than collect a salary from an employer station or network in times when advertising budgets are being cut to the quick-- and so are salaries for hosts. Talk Host NewsTalk AM 1080 owner Michael Zwerling ("MZ") has successfully employed this powerful revenue concept for over 15 years to keep his innovative, independent station going and growing during times of increasing radio industry consolidation and contraction. The "leverage audience" concept is simple: hosts promote products and business opportunities they believe in and collect commissions based of sales of those products and business opportunities to their listeners. Because the products are consumable and of premium quality the customers tend to re-order monthly, and this creates additional, RESIDUAL income for the host that is paid out weekly and monthly. Product or Business Questions? mz@ksco.com 831-222-0288
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